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What is a lifestyle brand?
Sometimes I'll get pretty into a band, or a t-shirt company, or any other sort of business, and I find out that they are not what I think they are. They are in fact 'a lifestyle brand.'According to...
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Choosing Your Own Adventure is An All-Ages Experience
I wish I could be a lil alt/tween alt again. I feel like when you are younger, you have better ears, which allow you to appreciate music that it would be impossible for you to appreciate when ur older....
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Great Moments in Being an AltBro
[Photo via StoneyRoads]So there I was. At my first music festival. After my most recent personal brand installation (AltBro Version 1.1). Not gonna lie--I was jacked up (on Sparks + 5HourEnergy). I was...
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